- Thou Shalt Plan
Your business wants to get in on conversations and for people to click through your website or blog where they can find out more. Don’t expect to make millions from your posts. The point is to drive engagement so that people can move onto the next level in the sales funnel. Drive engagement and drive people to your website.
Different platforms have different users with different demographics. Look at where your customers are hanging out. You don’t need to be on every platform, your customers aren’t on every platform.
Ask yourself; does your target audience use that social network Do you produce content that that social network can showcase appropriately. For example don’t sign up to Instagram if you don’t have or will struggle for visuals to post. What results are you wanting to see from social? Leads, brand awareness, website traffic? Answer these questions before actually creating a brand new account.
3. Thou Shalt Embrace Visual Aids
Tap into a free version of Canva. Create powerful, dynamic images for your posts. It even has ready made templates to adapt to platforms.
4. Thou Shalt Include Call to Actions.
Seems a bit obvious but what do you want them to do after they’ve read your post? Whatever it is, whether it’s liking, sharing or clicking through to an article or website for more info. The easiest way to make them do it is by asking. If you want them to share it then say, “please share”. If you want them to retweet, than say, “please retweet”.
Playing the social media game is a long-term strategy which, if you have the patience for it can be hugely beneficial for any business. Social media makes it really easy for customers to recommend your services to a whole load of other people who might never hear of you otherwise. Word of mouth is still your best form of advertising.
6. Thou Shalt Remember 4-1-1 Rule
The 4-1-1 Rule suggests that you should post four pieces of new content, one re-post and one self-serving post. When you follow this pattern, you will achieve the ideal ratio of original posts, engagement and self-serving posts.
7. Thou Shalt Listen
If you can learn how to stop talking and start listening to the noise then you are likely to hear a lot of things that can bring value to your business.
8. Thou Shalt Be Human
The best advice for managing a business social media account. Brands that focus on the human side of their social interactions report greater success bonding with the audience and connecting with customers. The first step when reaching out to prospects is get their attention with the human face of your brand. An emotional connection stokes feelings of sympathy, empathy and loyalty.
9. Thou Shalt Be Responsive
To ensure the best quality social media accounts, it is important to be responsive on social media. This means that you interact with people on social media, tweeting/posting to people who have posted you, targeting potential customers, posting about trending topics and current news.
It’s called social for a reason. Engage, respond, share, comment and listen.
If you want help with your online marketing get in touch and Mussel Media can help email@example.com